How Oculus Plans To Be Riding High When The Virtual Reality Wave Breaks

When we found this short article we were so excited, having hunted for over a year for this, finding it on this site was an exciting time for yours truly.

headset intercom systemA company that was conceived less than a year ago today announced its Series B round of funding late last night, with a massive raise of $75 million to add to its existing $16 million Series A and $2.4 million in Kickstarter crowdfunding dollars. That company is Oculus Rift: A virtual reality headset dreamt up by Gaikai veteran Brendan Iribe and a team of other startup vets. With nearly $100 million invested, expectations are huge, but the company is ready to meet those expectations, Iribe tells TechCrunch, and exceed them with a vision of the future that blurs the line between the virtual and the real.

Why So Much Money, So Fast

The Rift has already managed to sell over 42,000 units prior to its consumer launch, via development kits that are admittedly rough around the edges, according to Iribe. Thats impressive enough, but its not whats selling investors like Marc Andreessen and game industry legends like John Carmack on the Rift thats the experience provided by the next-generation prototype, which is functionally the same as what well see from the first consumer device, Iribe says, but which has been used by only a few hundred people at most as of right now.

Once the new prototype was perfected, Iribe got in touch with Marc Andreessen and Chris Dixon, to say that theyd achieved what theyd set out to do and asked how soon they could come in to see it. The combination of the prototype demonstration, and former id founder and Doom creator John Carmack explaining his vision of where he sees the entire Oculus project headed pretty much convinced them on the spot, Iribe tells me. Dixon and Andreessen join the fairly limited group of outside VCs with ownership stake in Oculus VR, and Iribe says that the partners and funding were chosen specifically with the intent that they should help them get to through the initial V1 consumer launch without having to go find more money elsewhere.

The point of the first raise was to build out the technology, Iribe says, explaining what the money has been spent on so far. We actually thought it would take us a bit longer to get to the point of where were at now.

But it didnt take that long. The new Oculus Rift prototype should be virtually identical in terms of experience to the version that ships to consumers.

Achievement Unlocked: Consumer-Caliber Experience

We got to the point where the latest prototype of this technology really is beyond even what we expected for V1, Iribe told me. We kind of put the hammer down and said Okay, this is it, this is definitely enough to totally blow away the world and deliver our consumer, V1 product. Were looking back even now on the dev kit and going oh gosh, this new one is so much better. It is literally an entirely different experience.

oculus-rift-consumerOf the 300 people who have seen the current prototype, not a single person has come away not saying Thats gonna change the world, and thats really [what we needed to accomplish] in terms of delivering on the promise of the vision weve all had for so many years, Iribe says.

Theres a general feeling that its a true Holy Grail experience in terms of immersive reality tech among those whove tried the latest prototype, Iribe says. I asked if Id be able to see for myself at CES coming up in January, but he says theyre not ready to announce yet what theyre bringing to the show, and well find out closer to the date. Not to read too much into it, but that does sound pretty promising for those hoping to get a sense of this new design in action. The latest hardware still isnt close to final in terms of product design, however, Iribe adds:

Its what we want to bring as an experience, he said. Its a prototype, so it still has its circuit boards and exposed wires and all that, but the experience, meaning once you put the device on, it is what we want to deliver in a consumer product. People go in, spend long periods of time in the experience and come out and say I want to do more of that. Theres no kind of discomfort, no dizziness, no nausea. So many of the technical hurdles have been pretty much nailed.

Vision In The Near-Term: Both Literal And Figurative

As for things theyre still working on the engineering side, Iribe says that theres an increasing interest in building more advanced eye movement detection to the Rifts functionality.

[We recently hired] a lot of vision guys, thats a big effort for us now, he says. Were really focusing on the vision side, in terms of tracking and using optical tracking and camera tracking. Thats going to be a big focus for us going forward. Over time, we want to get more of the body in the game, but right now were trying to get your eyes in the game, combining your vision with your head tracking.

Aside from engineering work, theres a lot that needs to be nailed down in the immediate future. Theres figuring out how to consumerize the actual product design itself, and then ramping up the initial production run. Thats why Iribe isnt putting a firm date on the Rifts availability date just yet: internally, they have a pretty good idea of when to expect it to reach retailers and customers, but theyre purposely keeping tight-lipped about those projections to make sure everythings ready when the time comes. To that end, theyre also hiring smart people aggressively in virtually every capacity, as theres not just a hardware and software component to the Rift, but services, an ecosystem, a consumer education initiative and much, much more that all need to come together at launch.

Carmack Codes And Codes And Codes To Avoid A Deflating Launch

Hardware startups, especially those dealing with novel input paradigms or wearable computing, have been multiplying sharply in the past couple of years, and recently weve seen a number that were initially crowdfunded via pre-orders deliver their shipping consumer devices. The results arent pretty: while some like the Pebble have been fairly well-received (though not universally loved), others like the Leap Motion and the Ouya have sounded a sour note. Iribe admits that potential fate is a little daunting, but believes that Oculus is doing everything right to avoid the same kind of crash at the gate.

Carmack_Headshot_PRJohn Carmack is writing code as fast as he can, travelling as little as he can, he said. I think hes back to the early days of kind of a Doom and Quake era of him being held up in a room just programming as fast as he can to make this work really well, and he tells me having more fun than hes had in a really long time.

That likely explains why his dual roles at both Oculus and id didnt last long, as he stepped down from the original home of Doom and Quake late last month to focus on being Oculus VRs CTO full-time. Carmack is doing what he loves most at Oculus, according to Iribe, which is tackling a difficult problem thats right on the edge of reality. Carmack pioneered both 2D and 3D gaming, and hes doing the same thing all over again with the Oculus Rift, and it really works, Iribe says.

Along with launch date and Carmack project specifics, Oculus is also keeping mum on valuation. Essentially, Iribe very loosely suggested a 20 to 40 percent equity sale at this stage for a startup like Oculus VR, which would put the valuation somewhere between $200 and $400 million or so, with the heavy caveat that this is mostly educated guessing on my part and not data sourced direct from the company.

The valuation wasnt so high that [our investors] were getting a tiny sliver, we had a pretty good valuation at each round […] that was fair for everybody, was the only thing Iribe would say for sure on the matter. Its good, but not too crazy.

That valuation is high enough that any prospects of Oculus Rift getting scooped up by Microsoft, Sony or any other major incumbent gaming company is slim to none, Iribe says, at least until after they deliver their initial run of consumer devices. He also says that personally, the idea of having built what they have and not releasing it themselves just seems impossible.

We feel like we have a pretty good idea of what we can sell through pre-orders, and through consumer launch, for the first six, eight or even twelve months, Iribe explains regarding their budgeting and the amount raised, and why they dont anticipate having to find more capital pre-launch. Extrapolating from comments he made to me, Id suggest theyre looking somewhere in the neighborhood of one million devices for a production run funded by whats in their existing coffers, though Iribe declined to get into specifics. He did say that they see that expanding to hundreds of millions of devices and active users sometime in the next decade or so, thanks to the long-term Oculus vision of VR beyond the confines of gaming.

Immersed In The Big Picture

What were looking at is the evolution of virtual reality, starting with this headset. Its going to be a little bigger than wed all want it to be of course, and it will have its form factor challenges, but the experience inside is good enough that people are going to really enjoy it, and love going in, playing games and watching movies. And then itll quickly evolve, and its form factor will keep getting better; closer and closer to sunglasses, lighter and easier to wear. Very quickly, over the next decade or two, what were looking at really becomes about communications.

Just like the smartphone now represents the primary means with which we communicate digitally, Iribe sees a future where VR supplants a lot of the same usage, so that you have a pair of sunglass-style Rift goggles that you simply slip on when you want to talk face-to-face, as if in person, with your friend halfway around the world. Our kids will laugh at stories of typing away on virtual keyboards and smiling back at grainy video into the unblinking eye of a monitor-mounted webcam, and remote business wont be so remote anymore. In short, Oculus is taking the first step towards a world where the virtual in virtual reality is just a technical distinction, not a description of experience.

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Sony Headphones Sony Ericsson Joint Promotion For The Time – Sony, Headset, W888c-appliance Industry

police missions gta 5With such a lot of information on the internet about radio accessory’s it’s hard to discover the top and generally truthful articles. here’s a piece from a reputable website that i believe as veritable, do not quote me on it but please read and enjoy

In this era of fashion and vitality, Music phone Entertainment because of its differentiated positioning, has become the focus of mobile phones hot. And with an excellent sound quality, beautiful appearance Headphone Will significantly enhance the effect of music really reflects the charm of music anywhere, anytime. Golden Week, a time when purchase

boom, Sony headset products will work together Sony Ericsson Music phone a commitment to delivering “Music Life ? New idea “of promotion action. Where the holder or the new Sony Ericsson music phone purchase will enjoy the surprise price of Sony headphones Bazhe. The promotion of outdoor activities including Sony’s latest series of headphones, noise reduction headphones series ear hook headset series, Ear Headphones series and so on. then, users are free to choose your favorite headphones products, I believe there is a part of your total.

Activities will be launched during the 51, the SonyStyle Web site of China website as well as Shanghai, Beijing, Guangzhou, Chengdu, and direct sales stores in four cities Sony VAIO stores launched. The event also from the appearance, function, price and so on, for the Sony Ericsson mobile phones were a perfect match with the Sony headset:

First up is just listed with a combination of the near ultra-thin music phone Sony Ericsson W888c and Sony high-end noise canceling headphones MD R-NC22, NC22 is a combination of high-definition sound quality and excellent noise performance of the headphones, and external noise by sending the opposite way active acoustic noise reduction, the W888c for users Business Journey to bring pure music experience. Sony Ericsson W610c mobile phone with

Ear Headphones New Sony MDR-EX85LP position coincide is called “cost-effective model.” As a high-end model EX series, MDR-EX85LP who have not the quality of excellence, and its price is higher than the flagship Ear Headphones EX90LP more user-friendly, is the quality and price have both an excellent choice. Red and black with the shape of the flame with Sony Ericsson W610c IR View echoes can be described as “born a pair.”

Sony Ericsson W200c music phone called the civilian population of mobile elements, recommended with superior sound quality with the new ear hook headphones MDR-Q68LW, which uses Automatic cord design, can be freely retractable ear line, so out of bound line troubles, particularly pay attention to the pace of life for the young family to wear the city.

Addition to the three recommended combinations, there were four partner types are the list of promotional activities, namely the combination of professional-quality “music and its partner King W958c mobile phone headset listener-class MDR-D777SL”; outdoor pet combination ” slider phone W830c and aural headphones MDR-D333LW “; cool mate,” Black Music Box W810c and the ear hook headphones MDR-Q38LW “portfolio; and beat color combinations,” Titanium phone W700c style headphones with a partner Xuanliang Tremella Q21LP “.

Worthy of note that the above program is to provide users with reference to the proposed time, Consumption Who can choose their own preferences for the desired cell phone headset products.

The event will also be placed in the six VAIO store shelf product experience, consumers can be the first to feel the “size of the S combination (SonyEricsson & SonyMDR)” to bring the perfect music experience.

Note: The promotional campaign, covering a total of 7 Sony Ericsson mobile phones and 13 Sony headphones, the list of specific models are as follows:

Business partner portfolio: W888c + NCSeries (MDR-NC22/MDR-NC60/MDR-NC32NX)
Perfect sound combination: W610c + EXSeries (MDR-EX90LP/MDR-EX85LP/MDR-EX52SL/MDR-EX32LP)
Family Fashion Portfolio: W200c + MDR-Q68LW
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